Customisation, aerodynamics, and design – Goodyear says these qualities “lie at the heart” of its latest collaboration with the reborn Lancia brand. Goodyear was the manufacturer of choice to produce a bespoke tyre for the new Lancia Pu+Ra HPE concept car, the first vehicle of the new Lancia era and a full-electric car that “represents the vision of the brand in terms of design, interior home feeling, sustainability, electrification and technology.”
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