Posted by: ellisdavies in Latest News Friday, 31 March 2023 0
Vehicles are leaving dealers with “illegal” tyres, according to REALtime Communications.
The problem identified by REALTime Communications shows that the average identified ‘red’ tyre work (an illegal tyre or tyres) conversions are 27.71% for premium brands and 36.59% for volume brands.
For ‘amber’ tyre work that indicates legal tyres will need to be changed imminently, premium brands are at 4.12% and volume brands at 4.26%.
Richard Robinson, COO at aftermarket profit experts REALtime Communications, said that it is clear that there is a “glaring disconnect” between what should be happening when a tyre safety issue is identified and what is happening.
He said: “Given that the numbers we are publishing are averages and we know that where best practices are adopted, performance improves significantly, some serious work needs to be undertaken in many aftersales teams. As a former aftersales manager, I suspect that the issue lies in failing to address customer tyre cost perceptions of a franchised dealer versus a fast-fit, but perhaps even more so in the productivity metrics/rewards used internally.
“The profit per hour from tyres has often been lower than service/repair income. However, as the industry faces rapidly falling servicing work, dealers need to re-think historic metrics or appoint dedicated tyre specialists because much of the £98m of red tyre work identified was never converted. Metrics apart, under a duty of care, work needs to be undertaken to bridge the performance gap.”
Tagged with: realtime
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